News

The page that your store deserves

Unlike other types of pages, this page focuses on selling your products. When having a store in constant growth, a web page is an important requirement, but not for the simple fact of having it to leave it in oblivion. A store is constantly growing and when it doesn’t it tends to close. But when do you need a sales & marketing strategy? There are experts who say that when something becomes necessary, it is already too late to obtain it. What they mean is that you don’t wait for your sales to drop dramatically to start looking for options to increase your sales.

Obsolete Pages

The constant problem that I have seen when working with stores and selling products online is the abandonment of their web pages. And of course you’re going to have an abandonment if you don’t generate sales. Most businesses focus too much on social media, but don’t have a plan or strategy. As a result, the store is left with the Wix website lacking in design, with animations that do not load, products that no longer exist, and infinite texts that do not generate sales. This gives a bad image to your store, since it generates distrust and that is reflected in the loss of sales.

A beautiful page does not sell

Web pages have had enormous growth over the years and I have been around since the moments when a series of electronic sounds were heard when you entered the new world of the internet. Since then I began to learn how to develop web pages and I learned how search engines worked. Do you remember what your store was like back then? Your store from 20 years ago must have only existed in your dreams or you just made the decision to buy the material to make the first product.

While your business was taking shape, I was on a monitor eating popcorn and discovering the world of programming. Several years ago everyone wanted their web page to be the most beautiful, regardless of the content but that the buttons would shine and that the images would automatically scroll through. Now we know that this is a mistake and a serious mistake for those who decided to invest in courses to develop flash pages. The lesson of now is: A beautiful page does NOT sell!

Being me, a bachelor’s degree in visual arts You may be wondering: How is it possible that he is against aesthetics? How come everything works without pretty pages? I want a nice page!

The Plan and strategies within the page of your store.

Sure you will have a nice page, but don’t make the mistake of only focusing on that aspect. Aesthetics is one of the characteristics that your business page must have, but the main reason is to generate customers. I am not going to tell you that I have found the black thread in sales or that only I have the perfect formula to generate clients. What I can tell you is that I know very well the tools that work and the essential tools that a store website must have to generate frequent customers and sales.

The client is first

The first point that you must take into account within the entire page is to never forget about the client, although it is important that your client knows the advantages of your products and your history as a manufacturer/distributor, it is more important to cover their needs and desires through focus only on your skills and years of experience. For this we have to cover these 3 points: The Curiosity of your Client, How you can help him and How he can obtain your services.

The tools and qualities of your page

Just as your store has different services, so should your company’s website. It must have a striking title, main store, development of positioning in Google, exchange of value for capturing emails, gallery and knowledge of your products, testimonials, call to action and an online sales module.

“Insanity is doing the same thing over and over again and expecting different results”

Let me take you by the hand to build the website that your company deserves. Growth must be constant and what does not change tends to die. Do not stop the expansion of your company and let it grow exponentially.

Let your own company exceed your expectations, show your clients the constant innovation and development that they achieve year after year. And show the world that a company with honesty and transparency will always achieve its goals.